Rest Your Mind and Rejuvenate Your Soul
With more than thirty years in the business, Deena brings a unique blend of knowledge, worldly experience, and industry passion to her clients.
In 1976, Deena graduated from a Redken Certified School as a fully-trained and licensed cosmetologist. She moved to New York City and started her career at Sebastian
International—the first fashion forward beauty company of its kind. There she acquired experience ranging from product manufacturing to teaching color; gaining special recognition for pioneering the first ammonia-free products—cellophane. Her work with Sebastian brought her around the world where she frequently represented the company at international shows as a platform artist.
In 1987, Deena retired from the road and left Sebastian International to move to New Hampshire where she opened famed-Convertable Hair in Portsmouth. After sixteen successful years, she decided to expand her business by opening a full service spa. In February 2007, DuDa Spa opened its doors.
Born from time spent visiting spas around the world including Istanbul and Morocco, the vision and philosophy for DuDa Spa is based on the importance of spa rituals and redefining the skin through skin care treatments–feeding the skin with vitamins. Deena has incorporated her experiences into her signature treatments and products which offer a unique mixing of artistic style and spiritual relaxation.
Committed to offering innovative, natural and organic products and treatments, in 2008, Denna partnered with Shiseido Laboratories, Japan’s largest and oldest cosmetic company, to develop a signature hair care line. Her next product, the DuDa makeup-all natural and certified organic fashion makeup line, will be launched in 2010.
A vigilant student, Deena is dedicated to expanding her knowledge base by furthering her education beyond suggested yearly accreditation requirements by regularly attending shows and workshops exposing her to the high-fashion-high-style districts of Milan, New York City, Los Angles, Toronto, Montreal, and London.
Deena is a Nationally Board Certified Colorist, certified Alfaparf Colorist and Educator and a Environ Certified Skin Care Specialist. She is a member of National Cosmetology Association as well as the Professional Beauty Association.